mardi 20 août 2013

Are you stuck in slownovation?

Your start-up project is not a common company project (there is no classification for it), but it is not looking like THE start-up of the century (your business plan does not show tens of millions in a few years, no possible patent, others have had the same idea, but not in your area, or the customer will only save or earn a few %).

Therefore, some problems may occur. Your innovation is interesting, but stays too far away from the cutting edge, and its target market is prooven but limited. Welcome to slownovation land.

Fundingwise, you find yourself stuck between the refusal of banks (your project is still a little innovative, just enough to move away from established trails), and the refusal of investors (not innovative enough to explode some day, too much risk for not enough potential gains).


So how to get out of Slownovation?


Option 1: Reduce the innovation risk  by using local public punding policies for innovation, and provide a better return on investment (reducing investment for the same potential revenues)

Option 2: Delete the risk by resizing the project to the nearest common business model and market, to try to attract a regular bank support, and then innovate.

Option 3: Push innovation to disruptive extremes, and chase capital providing a better return on investment (increasing revenues for the same investment). Not so easy, but most don't really think about it (look at patents, labs research, etc...)

Option 4: Push the political support and work your local communication, focusing on the potential jobs increase, its location, its relations with local stakeholders, suppliers, customers.



Aucun commentaire:

Enregistrer un commentaire